What is Graphic Design?


Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political.

The Tools LPM Uses

For Graphic Design

Adobe Photoshop is possibly the most well-known piece of software made by Adobe.

Photoshop allows the manipulation of raster (images with pixel value) images. Commonly Photoshop is used for color correction, creating posters for movies, tv shows etc, and controversially, magazines use it to manipulate models.

Liam will most likely use Photoshop if you need some color correction done on a photo, or want to change a photograph in any way. He will also use it for developing promotional posters.

Adobe Illustrator is a vector-manipulation tool created by Adobe.  It is also Liams’ favorite piece of software from Adobe!

Vector, unlike raster images, have no pixel value. Any graphics made in Illustrator or similar vector pieces of software can be scaled and changed in any form without any quality loss.

Liam will most likely use Illustrator if you want a logo, need elements of a magazine cover created, graphics for a website etc.

Adobe Lightroom is one of the newest pieces of software created by Adobe.

Lightroom is intended for much further, advanced use of changing the data of a photo.

Lightroom takes in RAW files, which is uncompressed photographs/images, and allows unparalleled control over: contrast, exposure, color correction, and more.

Liam will most likely use Lightroom if your photo manipulation needs are quite advanced, and if you provide RAW files.

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Adobe InDesign is a desktop publishing software application created by Adobe.

Adobe InDesign is the ‘odd’ one out of the other 3 pieces of software. While InDesign has image manipulation capabilities, it is typically used for creating e-books, compiling magazines/newsletters, and for typesetting.

Liam will most likely use InDesign if you require a magazine/newsletter to be developed. He would use Illustrator to make the graphical elements, and combine/compile them in InDesign.